Now that you know that, let’s get back the idea of what form of media is best, shall we?
You see, I can’t say whether this form of media or that one is best for you without more information. What I can tell you, though, is that if you are clear on some things before you ever select any form of media, you’ll end up ahead. By “ahead” I mean you stand a better chance of making a profit on your marketing.
Here is what you must remember from this post – every form of media you might consider, from SEO to social media, to article marketing to advertising on the radio, has a cost associated with it.
Don’t let anyone tell you that their chosen media is free. If you invest 25 hours of your time in it – it’s not free. And how is that different from writing a check to some entity to advertise your business?
All that really matters is that you generate a return on your investment of time or capital. And the form of media that is best, is the one that produces the most ideal clients for you at the lowest total investment.