When it comes to marketing, I regularly hear: ’Google doesn’t want me to have success’. Or, ‘the one ranked #1 is lucky’.
Total BS. Not supported by any facts.
And, for the record, while Google has lots of people that work there – the one who’s ranking your site isn’t human at all. It’s a machine.
It does what it was programmed to do. Which is to analyze web pages and compare them to other web pages to determine which one, based on about 200 factors should be ranked #1.
Our job is to understand as many of the factors as possible and adapt what we publish online to give Google’s users what they want.
What do they want? In most cases it’s information.
Specifically, information that solves problems for people who have one to solve.
Let’s imagine you have a problem this AM. Let’s say you have a tire that’s a bit worn and has been leaking of late.
So time and energy are invested regularly in finding air to inflate your tire.
Perhaps it’s time to buy some new tires.
Off to Google we go. The first search is for “tires”. What you’ll often find is generic, non-specific info about tires.
So we add the make/model of our car, say “honda accord tires”.
Now we discover the tires the car manufacturer recommends for my car. Goodyear Eagle Sport All-Season.