Then once bids were turned in, you were asked for changes to the materials, time frame or price.
And told that if you can ‘adjust’ your price some, you have a real chance to win the job.
So you say yes.
Then the project timeline is shortened.
But now you’ve got people working on the project – so you say yes again.
Has this ever happened to you? Congrats, you’ve attracted a low margin, high-maintenance client. And it’s your fault.
Just like every time I get one, it’s my fault too.
One of the most effective marketing tip, is to be crystal clear on what makes your business unique and who your ideal client is.
If you’re trying to give your online marketing a boost this year, client ID and USP (unique selling point) are a great place to start. And if you ask, we might even be able to help you get it done.
Scott A Dennison
