What if?
What if it was possible to have fun and to profit on all of your dealings today.
You can.
We’ve talked before about the idea that most people do business with people they know, like and trust.
Mostly that conversation revolves around how you can communicate your strength so that people choose to work with you on your terms.
By just showing up every day, you’ll have some prospects wanting to do business with you that aren’t ideal for you. You may even attract more business than you want.
To increase your levels of fun and profit, an effective online marketing tip is that you should say no more often.
Consistently, even.
I can tell you first hand that some of my worst business experiences come from taking projects that were neither fun or profitable.
And if you think about it, you’ve got a story or two like this as well.
I tend to refer to them as ‘PITA’ clients. It’s a phrase that starts with Pain and I’m guessing you know the rest.
When you add ‘low-margin’ to the description, it gets really bad, really fast.
You should be armed to spot these prospects and kindly direct them to your competitor.
The key is to know who your ideal clients are and why you consider them to be so good.
Think about the last time you were asked to quote on a job.
