It’s so unfair!


So said the man to his associate this AM while I was standing within earshot. He was speaking about one of his children having failed a test of some sort by just a few points. He told his friend that he advised his child to protest. But why? Because he felt that the test was… [Continue Reading]

The formula… (how to write a unique selling proposition)


It’s no “secret” that people LOVE to uncover secrets, shortcuts, tricks and hacks that shorten the road to success. They love a formula… Right? Think about it – there’s formulas for so many things. A quick search of Google, by entering the phrase “the formula for” shows that there are 47,400,000 results. Formulas for geometry… [Continue Reading]