The formula… (how to write a unique selling proposition)

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It’s no “secret” that people LOVE to uncover secrets, shortcuts, tricks and hacks that shorten the road to success. They love a formula… Right? Think about it – there’s formulas for so many things. A quick search of Google, by entering the phrase “the formula for” shows that there are 47,400,000 results. Formulas for geometry… [Continue Reading]