For the record, my clients regularly see an ROI of $14-18 for every dollar they pay to advertise. It’s not an expense if you do it right.
Here’s another (huge) mistake I see every day…
Most businesses who do AdWords without professional help, send their “clicks” directly to their website.
Don’t do that.
The person searching was looking for something specific; if you send them to your site but the thing they were searching for isn’t the first thing they see – click – they’re gone.
And so is the $10 you paid for the click.
If getting a top spot in Google without waiting for the long-term benefits of SEO, is appealing to you, we’ve just started offering AdWords consulting services to readers who aren’t private clients.
We will assess your marketplace, figure out the best keywords and get your ad campaigns up and running – then manage it all for you. The cost is very nominal for most businesses so if you want help, contact me here and I’ll answer all of your questions.