Like you see me do – which, as you know, come every Monday-Friday.
Now, I do that because I love to write. It stretches me to try and find something that makes you think about your marketing and (maybe) gets you to chuckle too.
Mostly I have created an expectation about the interval in which I’ll share new content with you and I’m delivering on it.
Now, you don’t need to write daily to build loyalty. In fact, more content rarely means better content.
It’s just my way of doing it.
Here’s something else that we do know.
While I still believe in and use SEO for myself and my clients, Google’s business is built on selling advertising.
It’s a $39B business model for them.
And if you inquire about the easiest, most dependable way to get and keep a top spot in Google ranking, they’ll tell you to pay for advertising.
You can try to set-up and run ads on your own, but I’ve seen some very expensive mistakes being made by businesses that do it.
For example, when I search terms for one of my clients whose business is in Dallas, TX – I regularly see businesses from my area in the ads. This tells me that their ad targeting is off. It’s mistakes like this that cause people to say AdWords doesn’t work. Or it’s too expensive.