I promise I’m not going to make you do algebra today.
If I did, I would end up looking foolish because I just never could understand it myself.
But the arcane formula in my subject line is important for you to know about.
Because it’s what Google calls “ranking signals”, and those signals are a big part of why one site ranks at the top of page one and another does not.
The good old days of building a site and pointing lots of backlinks to it are over.
Now, we do need links – yes, AND we also need more.
- The user and their user data
- Search volume of the keyword
- Quality ratings (think: Panda)
- Signals correlated to your brand
This data comes to us from one of the most credible blogs on the subject, Moz.com.
They’re ‘translating’ the info that Google shares into something most of us can get our heads around.
It’s clear that especially if you browse Google using Chrome and have Universal search settings turned on (if your search results include videos, news, images, etc, you do), that there are not going to be 10 sites listed anymore.
You can only win the SEO game and get a lot of new sales opportunities by getting into the top 3-4 spots on page one. Preferably #1.
One thing you can do to help yourself is to implement a series of tactics to build loyalty with visitors to your site.
One of those is to share content.